Most chosen food brands in the Poland 2019, by consumer reach points

In 2019, Winiary was the leading brand for food in Poland, with approximately 171 million consumer reach points. Kinder and Wawel fallowed, with 98 million and 98 million consumer reach points, respectively.

Leading 20 food brands ranked by consumer reach points* in Poland in 2019

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Source

Release date

May 2020

Region

Poland

Survey time period

2019

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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