SEA: growth of weekly local SVOD viewing durations due to the coronavirus outbreak by platform 2020

From January to April 2020, the weekly viewing durations of content on WeTV in Southeast Asia increased by 209 percent. In comparison, the weekly viewing durations of Vidio increased by 18 percent in Southeast Asia from January to April 2020. The dramatic increases in viewing durations were caused by the outbreak of the coronavirus, in which there were periods of total or partial lockdown.

Growth of weekly viewing durations of local subscription video on demand (SVOD) platforms due to the coronavirus (COVID-19) outbreak in Southeast Asia region in 2020, by platform

Characteristic	Growth in viewings
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Release date

April 2020

More information

Region

Asia

Survey time period

January to April, 2020

Number of respondents

32,245 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

Research was carried out across Indonesia, the Philippines, Singapore, and Thailand.

The source used insights and behavior patterns from a sample size of 32,245 individuals.

Data is taken from periods of total or partial lockdown in each market.

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