Instagram influencer engagement rate Japan 2020, by profile size

Published by Statista Research Department, Oct 19, 2021
Nano-influencers with up to five thousand followers had the highest engagement rate among Instagram influencers in Japan as of February 2020, reaching an engagement rate of about 6.8 percent. The engagement rate of micro-influencers with up to 20 thousand followers was about half as high. Japan had more than 29 million Instagram users as of February 2020 and was one of the countries with the highest Instagram influencer engagement rates.

Instagram influencer engagement rate in Japan as of February 2020, by number of followers

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Release date

March 2020

Region

Japan

Survey time period

February 2020

Supplementary notes

Engagement rate is defined as the percentage of the audience who likes or comments on the posts.

The source classified influencer accounts as follows:
1,000 to 5,000 followers = nano-influencers
5,000 to 20,000 followers = micro-influencers
20,000 to 100,000 followers = mid-tier influencers
100,000 to 1 million = macro-influencers

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