Most used marketplaces by e-commerce companies in Italy 2020

The most used online marketplace by Italian e-commerce companies was Amazon, according to the results of a survey conducted in 2020 by Casaleggio Associati, chosen by 38 percent of the companies surveyed. eBay came second, chosen by 19 percent of the firms. Overall, e-commerce companies in Italy generated approximately 23 percent of their revenues on online marketplaces.

Popular online marketplaces

Research on the most popular online marketplaces in Italy revealed that in July 2019 Amazon was, unsurprisingly, the most visited website in this category. The American e-commerce giant boasted 64 million visits in that month in Italy, followed by, with 26 million visits. came third in the ranking: the Chinese online marketplace registered 3.5 million visits in Italy in July 2019.

E-commerce in Italy

E-commerce has been growing in popularity in Italy in recent years. The turnover of the e-commerce sector grew nearly fivefold since 2009, reaching 48.5 billion euros in 2019. The most popular categories for online shopping appeared to be leisure and tourism. Other popular categories included clothing and apparel, as well as cosmetics and personal care.

Most popular marketplaces among Italian e-commerce companies in 2020

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In cooperation with
Casaleggio Associati
Release date

May 2020



Survey time period


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Statistics on "Footwear companies and retailers in Italy"

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