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Share of French buyers following fashion influencers by gender 2018-2020

This statistic illustrates the share of consumers following influencers from the fashion sector in France in 2018, 2019 and 2020, by sex. We can thus observe that the share of consumers following fashion influencers has increased: In 2019, three quarters of French female consumers followed influencers from the fashion industry on social media, and about half of male consumers also followed influencers from this industry. In 2020, that number fell by about seven point for all.

Proportion of consumers following fashion industry influencers in France from 2018 to 2020, by sex

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Release date

April 2020



Survey time period

2018 to 2020

Number of respondents

1,000 respondents

Age group

18-75 years

Special properties


Method of interview

Panel survey

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Statistics on "Fashion e-commerce in France "

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