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Attitude towards second-hand fashion in Italy 2020

The debate regarding sustainability in the fashion industry is rising and consumers' positive attitude towards sustainable behavior is becoming more popular. According to a survey from 2020 by Ipsos, 28 percent of Italian respondents bought second-hand apparel, shoes, and accessories more or less occasionally. On the contrary, 26 percent of interviewees declared that they would never purchase second-hand fashion items.

The results of a further survey revealed that second-hand shops were the preferred channel to buy clothes in among eight percent of Italian consumers.

How often do you purchase fashion apparel, shoes, and accessories from second-hand/consignment shops and websites/apps?

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Release date

March 2020



Survey time period

January 24 to February 27, 2020

Number of respondents


Age group

16-74 years

Method of interview

Online survey

Supplementary notes

The source adds the following information: "Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses."
Representative of the general working-age population.

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Statistics on "Fashion consumer behavior in Italy"

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