According to data published by McKinsey & Company in cooperation with The Business of Fashion, around 45 percent of all sellers with over one million U.S. dollar revenue on Amazon Europe Marketplace were based in China in 2019. This proportion has doubled in three years since 2016.
Share of large sellers* on Amazon Europe Marketplace that were based in China from 2016 to 2019
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McKinsey, & Business of Fashion. (April 1, 2020). Share of large sellers* on Amazon Europe Marketplace that were based in China from 2016 to 2019 [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/1120727/china-based-top-sellers-on-amazon-europe-marketplace/
McKinsey, und Business of Fashion. "Share of large sellers* on Amazon Europe Marketplace that were based in China from 2016 to 2019." Chart. April 1, 2020. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/1120727/china-based-top-sellers-on-amazon-europe-marketplace/
McKinsey, Business of Fashion. (2020). Share of large sellers* on Amazon Europe Marketplace that were based in China from 2016 to 2019. Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/1120727/china-based-top-sellers-on-amazon-europe-marketplace/
McKinsey, and Business of Fashion. "Share of Large Sellers* on Amazon Europe Marketplace That Were Based in China from 2016 to 2019." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1120727/china-based-top-sellers-on-amazon-europe-marketplace/
McKinsey & Business of Fashion, Share of large sellers* on Amazon Europe Marketplace that were based in China from 2016 to 2019 Statista, https://www.statista.com/statistics/1120727/china-based-top-sellers-on-amazon-europe-marketplace/ (last visited August 08, 2022)