Share of China-based top sellers on Amazon Europe Marketplace 2016-2019

Published by
Yihan Ma,
May 12, 2022
According to data published by McKinsey & Company in cooperation with The Business of Fashion, around 45 percent of all sellers with over one million U.S. dollar revenue on Amazon Europe Marketplace were based in China in 2019. This proportion has doubled in three years since 2016.

Share of large sellers* on Amazon Europe Marketplace that were based in China from 2016 to 2019

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Release date

April 2020

Region

Europe, China

Survey time period

2016 to 2019

Supplementary notes

*Sellers with over one million U.S. dollar revenue.

The statistic is based on Amazon Marketplace data in the UK, Germany, France, Italy, and Spain.

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