Italy: opinions on sustainability of luxury brands 2020

Discussions on sustainability in the fashion brand are rising and consumers' positive attitude towards sustainable and ethical behavior is becoming more popular. According to a survey from 2020 by Ipsos, Italian respondents did not necessarily associate luxury with sustainability. Indeed, 41 percent of interviewees strongly or somewhat disagreed that luxury brands demonstrate more environmental respect than other brands.
A survey analyzing sustainable behaviors of Italian consumer shows that the main eco-friendly elements taken into consideration were the sustainability of fabrics and materials.

Do you agree that luxury brands are more respectful of the environment than other brands in the apparel, fashion, accessories industry?

Characteristic	Share of respondents
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Release date

March 2020

More information

Region

Italy

Survey time period

January 24 to February 7, 2020

Number of respondents

1,000+

Age group

16-74 years

Method of interview

Online survey

Supplementary notes

The source adds the following information: "Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses."
Representative of the general working-age population.

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