Change in the football players value due to the COVID-19 epidemic in Poland 2020

Impact of the coronavirus (COVID-19) pandemic on the market value of the best known Polish football players in 2020*

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Source

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Release date

May 2020

Region

Poland

Survey time period

2020

Supplementary notes

* As a consequence, KPMG has identified two distinct scenarios, which mirror the uncertainty surrounding the potential resumption of football competitions, as well as the multitude of factors to be considered:

- Scenario 1: 2019/20 season is cancelled with no further game played.
- Scenario 2: 2019/20 season is finished with all remaining games played behind closed doors.

Scenario 1 can be described as the worst case scenario, as it would obviously leave the whole industry more severely hurt by the ongoing crisis: clubs would suffer significant losses to all their revenue streams, with broadcasting and commercial payments being potentially suspended and/or renegotiated for the vast majority of leagues and clubs. Some of the revenue losses will be, however, compensated by player salary renegotiations.
In Scenario 2, the main impact on clubs’ revenue will mostly, but not only lie in “missed” matchday income, as matches would still be played but without spectators. This scenario would also allow players to actually perform on-pitch and hence enable them to potentially drive their market value up, based on their sporting achievement.

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