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Reaction to cinema ticket prices increase Japan 2020, by number of movies watched

According to a report by GEM Partners, three quarters of Japanese moviegoers who watched one to two movies per year did not know about the increase in ticket prices that took place at some of the movie theaters across the country in 2019. Among those who watched more than 12 movies per year, more than 13 percent stated that their visit frequency decreased due to the higher prices.

Reaction to increasing movie theater ticket prices among moviegoers in Japan as of January 2020, by number of movies watched

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In cooperation with
GEM Partners
Release date

March 2020



Survey time period

January 18 to 19, 2020

Number of respondents

4,072 respondents

Age group

15-69 years

Special properties

respondents who watched at least one movie within the last twelve months

Method of interview

Online survey

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