South Korea: drivers for stockpiling after coronavirus outbreak 2020

According to a survey by Rakuten Insight on panic buying after the coronavirus outbreak in April 2020, around 45 percent of South Korean respondents stated that they bought goods in bulk as they were afraid supermarkets or shops would run out of certain items soon. In the same survey, around 15.4 percent of South Korean respondents said they had engaged in panic buying.

Leading reasons to buy goods in bulk due to coronavirus (COVID-19) in South Korea in 2020

Characteristic	Share of respondents
I am afraid that the supermarket/shops would run out of these items soon	44.96%
I think I/my household might be quarantined soon and would not be able to buy groceries	27.29%
I was influenced by the other shoppers	13.54%
I am buying for other family members/friends not in my household	11.58%
Others	2.64%

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Release date

May 2020

More information

Region

South Korea

Survey time period

April 9 to 30, 2020

Number of respondents

1,477 respondents

Age group

16 years and older

Special properties

among female and male respondents that engaged in panic buying

Method of interview

Online survey

Supplementary notes

Original question: What influenced you to buy these items in bulk?

Other surveyed countries included China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore and Taiwan.

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