Popular energy drinks brands in Italy in 2020, by macro-region

Published by
T. Ozbun,
Feb 2, 2022
An Italian survey from 2020 revealed that energy drinks seemed more popular among consumers living in the South of Italy. In this macro-region, 40 percent of respondents preferred Red Bull, while 16 percent of them stated they consumed energy drinks of the brand Monster over the previous 12 months.

Popular brands of energy drinks consumed in Italy in 2020, by macro-region

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Release date

May 2020

Region

Italy

Survey time period

May 26-27, 2020

Number of respondents

1,013 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Se ti é capitato di consumare degli energy drink negli ultimi 12 mesi, quali fra questi brand hai bevuto? Seleziona tutte le risposte che ritieni opportune."

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Overview

6

Sales

5

Company figures

6

Brand awareness

8

Consumption

5

Further related statistics

17

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