• Finland: food purchasing preferences during COVID-19

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In light of the COVID-19 outbreak, locally and domestically produced food became more important for Finnish consumers. According to survey results from May 2020, 40 percent of the respondents said that they increasingly preferred food products made in Finland, while around one third stated that locally produced food increased in importance. Moreover, Finnish consumers were looking for healthy, ecological, and affordable eating options during the pandemic. However, the vast majority stated that their food trend preferences have not changed in the past weeks despite the COVID-19 situation.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

How, if at all, have your food trend preferences changed in the past weeks as a result of the coronavirus (COVID-19) pandemic?

Characteristic	More important	No change	Less important	I do not know
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Source

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Source

Release date

May 2020

More information

Region

Finland

Survey time period

April 24 to May 11, 2020

Number of respondents

1,008 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Kuinka, jos lainkaan, asenteesi seuraavia ominaisuuksia kohtaan on ruokaostosten yhteydessä muuttunut viime viikkojen aikana koronavirustilanteen seurauksena?"

Percentage points exceeding 100 percent are probably due to rounding.