Likelihood of respondents watching SVOD more than traditional TV APAC 2020 by region

In a survey conducted by Ipsos in 2020, regarding whether or not respondents thought it likely they would watch more TV through online subscription services rather than through traditional TV channels, 78 percent of respondents in China stated it was likely they would use more SVOD services than traditional TV channels. Comparatively, 46 percent of respondents in Malaysia thought they would use SVOD services more than watching TV traditionally in 2020.

Share of respondents who thought they would use more subscription video on demand services (SVOD) than traditional TV in the Asia Pacific region in 2020, by country or region

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Release date

January 2020



Survey time period

November 26 to December 6, 2019

Number of respondents


Age group

16-64 years

Method of interview

Online survey

Supplementary notes

Original survey question: "For each of the following, please tell me how likely or unlikely you think they are to happen? I will watch more TV from streaming services than from over-the-air/cable/satellite TV channels."

Figures may not add up to 100 percent due to computer rounding.

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Statistics on "Subscription video on demand (SVOD) in Asia Pacific"

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