Latin America: increase in display ad spend during COVID-19

Published by
J. G. Navarro,
Jan 6, 2023
In the period between March 19 to 25 and April 1 to 7, 2020 (during the COVID-19 outbreak), weekly digital display and video advertising valuations in Latin America increased from 36 million to 43.9 million U.S. dollars.

Display and video digital advertising valuations in Latin America from February to April 2020 (in million U.S. dollars)

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Release date

April 2020

Region

LAC

Survey time period

February 19 to April 7, 2020

Special properties

includes Argentina, Brazil, Chile, Colombia, Mexico and Peru only / includes mobile and desktop / excludes ads on Facebooks, YouTube and search engines / represents activity tracked by Admetricks, broader industry metrics may vary

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