In 2029, OTT TV and video revenue from subscription video-on-demand (SVOD) in Eastern Europe was forecast to reach almost seven billion U.S. dollars, up from 3.8 billion U.S. dollars in 2023. Subscription-based VOD services were expected to contribute the most to the revenue, followed by advertising-based VOD.
Over-the-top (OTT) TV and video revenue in Eastern Europe from 2023 to 2029, by segment
(in million U.S. dollars)
*Forecast.
In its study on Eastern Europe, the source considered the following countries: Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Greece, Hungary, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, and Ukraine.
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Digital TV Europe. (March 25, 2024). Over-the-top (OTT) TV and video revenue in Eastern Europe from 2023 to 2029, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/1121923/ott-tv-and-video-revenue-by-country-in-eastern-europe-by-source/?__sso_cookie_checker=failed
Digital TV Europe. "Over-the-top (OTT) TV and video revenue in Eastern Europe from 2023 to 2029, by segment (in million U.S. dollars)." Chart. March 25, 2024. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/1121923/ott-tv-and-video-revenue-by-country-in-eastern-europe-by-source/?__sso_cookie_checker=failed
Digital TV Europe. (2024). Over-the-top (OTT) TV and video revenue in Eastern Europe from 2023 to 2029, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/1121923/ott-tv-and-video-revenue-by-country-in-eastern-europe-by-source/?__sso_cookie_checker=failed
Digital TV Europe. "Over-the-top (Ott) Tv and Video Revenue in Eastern Europe from 2023 to 2029, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1121923/ott-tv-and-video-revenue-by-country-in-eastern-europe-by-source/?__sso_cookie_checker=failed
Digital TV Europe, Over-the-top (OTT) TV and video revenue in Eastern Europe from 2023 to 2029, by segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/1121923/ott-tv-and-video-revenue-by-country-in-eastern-europe-by-source/?__sso_cookie_checker=failed (last visited February 06, 2025)
Over-the-top (OTT) TV and video revenue in Eastern Europe from 2023 to 2029, by segment (in million U.S. dollars) [Graph], Digital TV Europe, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1121923/ott-tv-and-video-revenue-by-country-in-eastern-europe-by-source/?__sso_cookie_checker=failed