J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowSocial media ad spend in Latin America 2022, by country
In 2022, social media advertising spending in Latin America and the Caribbean was expected to amount to 5.29 billion U.S. dollars, up from 4.11 dollars billion in 2021. The figure was forecast to grow further and reach 9.14 billion dollars by 2026.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide.
Largest markets
Brazil is by far the largest social media advertising market in Latin America, with an estimated 2020 spending of 1.42 billion U.S. dollars, followed by Mexico with 868 million. The next in the ranking is Argentina with 240 million, which is slightly more than a fourth of Mexico’s and approximately 17 percent of Brazil’s expenditure.Audience
The number of social media users in Brazil is also the highest among the above-mentioned markets (in line with the size of the general population of the countries). In 2020, the South American country had social network user base of 141.5 million people. In Mexico, the figure stood at 80.1 million and in Argentina at 32.4 million. Facebook is the most popular social network in all three of the markets.Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide.
