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Share of pharma digital ad budget in Russia 2019, by format

In 2019, one third of spending on digital advertising by market leaders in the pharmaceutical segment of Russia was occupied by promotions in social media, which allowed users to engage in long-term communication with brands. Furthermore, pre-rolls accounted for 32 percent of the total.

Distribution of digital advertising spending in the pharmaceutical segment in Russia in 2019, by format

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Source

Release date

May 2020

Region

Russia

Survey time period

2019

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Statistics on "Pharmaceutical industry in Russia"

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