market leaders in the pharmaceutical segment of Russia was occupied by promotions in social media, which allowed users to engage in long-term communication with brands. Furthermore, pre-rolls accounted for 32 percent of the total.
In 2019, one third of spending on digital advertising by Distribution of digital advertising spending in the pharmaceutical segment in Russia in 2019, by format
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Adindex. (May 1, 2020). Distribution of digital advertising spending in the pharmaceutical segment in Russia in 2019, by format [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/1122798/pharma-digital-ads-share-by-format-russia/
Adindex. "Distribution of digital advertising spending in the pharmaceutical segment in Russia in 2019, by format." Chart. May 1, 2020. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/1122798/pharma-digital-ads-share-by-format-russia/
Adindex. (2020). Distribution of digital advertising spending in the pharmaceutical segment in Russia in 2019, by format. Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/1122798/pharma-digital-ads-share-by-format-russia/
Adindex. "Distribution of Digital Advertising Spending in The Pharmaceutical Segment in Russia in 2019, by Format." Statista, Statista Inc., 1 May 2020, https://www.statista.com/statistics/1122798/pharma-digital-ads-share-by-format-russia/
Adindex, Distribution of digital advertising spending in the pharmaceutical segment in Russia in 2019, by format Statista, https://www.statista.com/statistics/1122798/pharma-digital-ads-share-by-format-russia/ (last visited April 23, 2024)
Distribution of digital advertising spending in the pharmaceutical segment in Russia in 2019, by format [Graph], Adindex, May 1, 2020. [Online]. Available: https://www.statista.com/statistics/1122798/pharma-digital-ads-share-by-format-russia/