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Consumers choice of secondary grocery store in the UK in 2019/2020, by income

In 2019/20, approximately 39 percent of respondents earning less than 9,500 British pounds shopped at Aldi besides shopping at their main grocery retailer in the United Kingdom. The respondents with the highest income frequented Morrisons, Marks & Spencer, Waitrose and Sainsbury more often than less affluent respondents.

Other than your main grocery retail store, where else do you buy groceries from?

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Source

In cooperation with
dunnhumby Beyond
Release date

June 2020

Region

United Kingdom

Survey time period

November 2019 to May 2020

Number of respondents

25,879 respondents

Age group

18 years and older

Method of interview

Online survey

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