Based on an analysis of podcast advertising data in the top 400 podcasts in the United States, it was found that in the fourth quarter of 2019, the number of unique podcast advertisers in podcasts reached 1,201. In the preceding quarter, there were 1,164 advertisers in the pool of measured podcasts, indicating a growing interest in advertising in this medium.
Number of unique podcast advertisers in the United States from 4th quarter 2018 to 4th quarter 2019
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Westwood One. (April 27, 2020). Number of unique podcast advertisers in the United States from 4th quarter 2018 to 4th quarter 2019 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1123754/number-unique-podcast-advertisers-usa/
Westwood One. "Number of unique podcast advertisers in the United States from 4th quarter 2018 to 4th quarter 2019." Chart. April 27, 2020. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1123754/number-unique-podcast-advertisers-usa/
Westwood One. (2020). Number of unique podcast advertisers in the United States from 4th quarter 2018 to 4th quarter 2019. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1123754/number-unique-podcast-advertisers-usa/
Westwood One. "Number of Unique Podcast Advertisers in The United States from 4th Quarter 2018 to 4th Quarter 2019." Statista, Statista Inc., 27 Apr 2020, https://www.statista.com/statistics/1123754/number-unique-podcast-advertisers-usa/
Westwood One, Number of unique podcast advertisers in the United States from 4th quarter 2018 to 4th quarter 2019 Statista, https://www.statista.com/statistics/1123754/number-unique-podcast-advertisers-usa/ (last visited December 14, 2024)
Number of unique podcast advertisers in the United States from 4th quarter 2018 to 4th quarter 2019 [Graph], Westwood One, April 27, 2020. [Online]. Available: https://www.statista.com/statistics/1123754/number-unique-podcast-advertisers-usa/