In 2019, a study was conducted on Instagram influencer marketing. According to the findings, in October of 2019, Instagram influencer marketing peaked with a total of 493 million U.S. dollars in spending that month. In contrast, the amount spent in the month of February was 378 million dollars.
Monthly spending on Instagram influencer marketing worldwide in 2019
(in million U.S. dollars)
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HypeAuditor. (May 20, 2020). Monthly spending on Instagram influencer marketing worldwide in 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1124151/monthly-spending-instagram-influencer-marketing-worldwide/?__sso_cookie_checker=failed
HypeAuditor. "Monthly spending on Instagram influencer marketing worldwide in 2019 (in million U.S. dollars)." Chart. May 20, 2020. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1124151/monthly-spending-instagram-influencer-marketing-worldwide/?__sso_cookie_checker=failed
HypeAuditor. (2020). Monthly spending on Instagram influencer marketing worldwide in 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1124151/monthly-spending-instagram-influencer-marketing-worldwide/?__sso_cookie_checker=failed
HypeAuditor. "Monthly Spending on Instagram Influencer Marketing Worldwide in 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1124151/monthly-spending-instagram-influencer-marketing-worldwide/?__sso_cookie_checker=failed
HypeAuditor, Monthly spending on Instagram influencer marketing worldwide in 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1124151/monthly-spending-instagram-influencer-marketing-worldwide/?__sso_cookie_checker=failed (last visited February 08, 2025)
Monthly spending on Instagram influencer marketing worldwide in 2019 (in million U.S. dollars) [Graph], HypeAuditor, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1124151/monthly-spending-instagram-influencer-marketing-worldwide/?__sso_cookie_checker=failed