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Influencers creating content types after COVID-19 outbreak worldwide in 2020

Published by A. Guttmann, Jun 10, 2020
During a study conducted in march 2020 among global influencers, it was found that in response to the coronavirus outbreak 23 percent of them started hosting livestreams to accommodate social distancing and keep in contact with their audiences. What is more, some 24 percent of influencers newly joined TikTok for the in order to profit from the growing popularity of video in these circumstances.

Share of influencers creating selected content formats and types in response to coronavirus outbreak worldwide as of March 2020

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Source

Release date

April 2020

Region

Worldwide

Survey time period

late March 2020

Number of respondents

1,000 respondents

Special properties

influencers cooperating with the source, wider industry metrics may vary

Supplementary notes

The source did not provide the exact date of survey.

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