During a study conducted in march 2020 among global influencers, it was found that in response to the coronavirus outbreak 23 percent of them started hosting livestreams to accommodate social distancing and keep in contact with their audiences. What is more, some 24 percent of influencers newly joined TikTok for the in order to profit from the growing popularity of video in these circumstances.
Share of influencers creating selected content formats and types in response to coronavirus outbreak worldwide as of March 2020
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Statistics on TikTok marketing
Market overview
8
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- Premium Statistic Digital video ad spend worldwide 2022-2027, by social network
- Premium Statistic TikTok ad revenue worldwide 2020-2026
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- Premium Statistic TikTok iOS revenue in leading markets Q2 2022
- Premium Statistic TikTok/Douyin: brand value 2021-2022
TikTok's usage for marketing purposes
8
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- Premium Statistic Use of social media ads among marketers worldwide 2022, by platform
- Premium Statistic Video platforms used for marketing purposes worldwide 2022
- Premium Statistic Future use of video among social media marketers worldwide 2022, by platform
- Premium Statistic Social media platforms used in influencer campaigns worldwide 2021
- Basic Statistic TikTok: ads removed 2021-2022
Creators/influencers
7
- Premium Statistic Most-followed TikTok accounts worldwide 2022
- Premium Statistic Fastest growing global TikTok accounts 2021, by follower growth
- Premium Statistic Number of supernova creators on TikTok worldwide 2022
- Premium Statistic Distribution of global TikTok creators 2022, by age group
- Premium Statistic Distribution of global TikTok creators 2022, by gender
- Premium Statistic Most-followed English-language TikTok creators worldwide 2022
- Premium Statistic Most-followed virtual creators on TikTok worldwide 2022
Metrics
5
- Premium Statistic Global distribution of TikTok influencers in 2021, by number of followers
- Premium Statistic Engagement rate among global TikTok influencers 2021, by profile size
- Premium Statistic Engagement rates of virtual creators on TikTok worldwide 2022
- Premium Statistic Views per post of global TikTok influencers 2021, by profile size
- Premium Statistic Price per post among global TikTok influencers 2021, by profile size
Competitors
8
- Premium Statistic Largest media companies worldwide 2021
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- Premium Statistic Highest valued unicorn companies worldwide 2022
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Audience and user behavior
7
- Basic Statistic TikTok: number of global users 2020-2025
- Premium Statistic Countries with the most TikTok users 2022
- Premium Statistic TikTok: distribution of global audiences 2022, by age and gender
- Premium Statistic TikTok user engagement in selected markets 2020-2021
- Premium Statistic TikTok shopping behavior worldwide 2022
- Premium Statistic Mobile AR active users worldwide 2021, by platform
- Basic Statistic Daily social media apps global engagement Q2 2022
Further related statistics
20
- F&B manufacturers reported changes in marketing budgets due to coronavirus U.S. 2020
- Share of F&B organizations classified as "essential business" U.S. 2020
- Share of F&B organizations applying for Small Business Stimulus Loan U.S. 2020
- Risk management plans to handle the coronavirus outbreak 2020
- Lasting changes to U.S. shopping habits because of coronavirus as of March 2020
- Impact of the coronavirus on tourism and transport revenues in Italy 2020, by region
- Coronavirus and podcast listening in the U.S. 2020, by generation
- Time spent on YouTube during the national lockdown in Italy 2020, by macro-region
- Overall load factor YOY change of China Eastern Airlines in Jan 2020, by route type
- Coronavirus (COVID-19) fatality rate in Hungary 2020-2021, by date
- Convenience food offline sales growth due to COVID-19 in Russia 2020, by product
- Hygiene products sales during COVID-19 in Russia 2020, by product
- Difficulty of staying home due to the coronavirus (COVID-19) pandemic in Poland 2020
- B Terv job portal registrations during COVID-19 Hungary 2020, by sector
- Decrease of advertising campaigns due to COVID-19 outbreak in Poland 2019-2020
- Russian entrepreneurs on economic impact of COVID-19 in Russia 2020
- Poll on most trustworthy sources of news about COVID-19 Hungary 2020
- Hungary: poll on state support for health system during COVID-19 2020
- Growth in spending per buyer in grocery retail United States 2020, by category
- Coronavirus (COVID-19) impact on marketing investments in Italy H1 2020
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Statistics
- F&B manufacturers reported changes in marketing budgets due to coronavirus U.S. 2020
- Share of F&B organizations classified as "essential business" U.S. 2020
- Share of F&B organizations applying for Small Business Stimulus Loan U.S. 2020
- Risk management plans to handle the coronavirus outbreak 2020
- Lasting changes to U.S. shopping habits because of coronavirus as of March 2020
- Impact of the coronavirus on tourism and transport revenues in Italy 2020, by region
- Coronavirus and podcast listening in the U.S. 2020, by generation
- Time spent on YouTube during the national lockdown in Italy 2020, by macro-region
- Overall load factor YOY change of China Eastern Airlines in Jan 2020, by route type
- Coronavirus (COVID-19) fatality rate in Hungary 2020-2021, by date
- Convenience food offline sales growth due to COVID-19 in Russia 2020, by product
- Hygiene products sales during COVID-19 in Russia 2020, by product
- Difficulty of staying home due to the coronavirus (COVID-19) pandemic in Poland 2020
- B Terv job portal registrations during COVID-19 Hungary 2020, by sector
- Decrease of advertising campaigns due to COVID-19 outbreak in Poland 2019-2020
- Russian entrepreneurs on economic impact of COVID-19 in Russia 2020
- Poll on most trustworthy sources of news about COVID-19 Hungary 2020
- Hungary: poll on state support for health system during COVID-19 2020
- Growth in spending per buyer in grocery retail United States 2020, by category
- Coronavirus (COVID-19) impact on marketing investments in Italy H1 2020
Obviously. (April 1, 2020). Share of influencers creating selected content formats and types in response to coronavirus outbreak worldwide as of March 2020 [Graph]. In Statista. Retrieved January 28, 2023, from https://www.statista.com/statistics/1124264/influencers-creating-content-types-after-covid-19/
Obviously. "Share of influencers creating selected content formats and types in response to coronavirus outbreak worldwide as of March 2020." Chart. April 1, 2020. Statista. Accessed January 28, 2023. https://www.statista.com/statistics/1124264/influencers-creating-content-types-after-covid-19/
Obviously. (2020). Share of influencers creating selected content formats and types in response to coronavirus outbreak worldwide as of March 2020. Statista. Statista Inc.. Accessed: January 28, 2023. https://www.statista.com/statistics/1124264/influencers-creating-content-types-after-covid-19/
Obviously. "Share of Influencers Creating Selected Content Formats and Types in Response to Coronavirus Outbreak Worldwide as of March 2020." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1124264/influencers-creating-content-types-after-covid-19/
Obviously, Share of influencers creating selected content formats and types in response to coronavirus outbreak worldwide as of March 2020 Statista, https://www.statista.com/statistics/1124264/influencers-creating-content-types-after-covid-19/ (last visited January 28, 2023)
Share of influencers creating selected content formats and types in response to coronavirus outbreak worldwide as of March 2020 [Graph], Obviously, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1124264/influencers-creating-content-types-after-covid-19/