Among the top 100 most often shown ads on free TV in Mexico between April 2018 and March 2019, 52 percent was targeting both genders, 39 percent was targeting women and nine percent was targeting men. TV ad spending in Mexico in 2018 amounted to 2.27 billion U.S. dollars.
Distribution of free TV ads between April 2018 and March 2019, by gender of target audience
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Instituto Federal de Telecomunicaciones (Mexico). (January 31, 2020). Distribution of free TV ads between April 2018 and March 2019, by gender of target audience [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1124580/tv-advertising-gender-mexico/?__sso_cookie_checker=failed
Instituto Federal de Telecomunicaciones (Mexico). "Distribution of free TV ads between April 2018 and March 2019, by gender of target audience." Chart. January 31, 2020. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1124580/tv-advertising-gender-mexico/?__sso_cookie_checker=failed
Instituto Federal de Telecomunicaciones (Mexico). (2020). Distribution of free TV ads between April 2018 and March 2019, by gender of target audience. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1124580/tv-advertising-gender-mexico/?__sso_cookie_checker=failed
Instituto Federal de Telecomunicaciones (Mexico). "Distribution of Free Tv Ads between April 2018 and March 2019, by Gender of Target Audience." Statista, Statista Inc., 31 Jan 2020, https://www.statista.com/statistics/1124580/tv-advertising-gender-mexico/?__sso_cookie_checker=failed
Instituto Federal de Telecomunicaciones (Mexico), Distribution of free TV ads between April 2018 and March 2019, by gender of target audience Statista, https://www.statista.com/statistics/1124580/tv-advertising-gender-mexico/?__sso_cookie_checker=failed (last visited February 07, 2025)
Distribution of free TV ads between April 2018 and March 2019, by gender of target audience [Graph], Instituto Federal de Telecomunicaciones (Mexico), January 31, 2020. [Online]. Available: https://www.statista.com/statistics/1124580/tv-advertising-gender-mexico/?__sso_cookie_checker=failed