In Italy, messaging apps were the most used apps among users following brands or influencers. A survey from 2019 revealed that 71 percent of the audience purchasing products advertised by influencers used video apps like YouTube pretty regularly.
Mobile apps used by the influencers' audience in Italy in 2019, by category
This question was phrased by the source as follows: "Pensa alle APP che hai installato sul tuo smartphone, quali delle seguenti utilizzi regolarmente?" More than one answer was possible.
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Ipsos. (June 5, 2020). Mobile apps used by the influencers' audience in Italy in 2019, by category [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1124821/apps-used-most-often-by-influencer-audience-in-italy/
Ipsos. "Mobile apps used by the influencers' audience in Italy in 2019, by category." Chart. June 5, 2020. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1124821/apps-used-most-often-by-influencer-audience-in-italy/
Ipsos. (2020). Mobile apps used by the influencers' audience in Italy in 2019, by category. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1124821/apps-used-most-often-by-influencer-audience-in-italy/
Ipsos. "Mobile Apps Used by The Influencers' Audience in Italy in 2019, by Category." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1124821/apps-used-most-often-by-influencer-audience-in-italy/
Ipsos, Mobile apps used by the influencers' audience in Italy in 2019, by category Statista, https://www.statista.com/statistics/1124821/apps-used-most-often-by-influencer-audience-in-italy/ (last visited October 04, 2024)
Mobile apps used by the influencers' audience in Italy in 2019, by category [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1124821/apps-used-most-often-by-influencer-audience-in-italy/
