Latin America Effie Awards: most effective marketers 2019

AB InBev was named the most effective marketer in Latin America in 2019, having scored 304 points in the Effie Index. Ranked second was The Coca-Cola Company with 180 points. The only non-corporate entity in this ranking is the Bogotá Museum of Modern Art (originally Museo de Arte Moderno de Bogotá, or MAMBO) with 52 points.

Most effective marketers in Latin America in 2019

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Release date

June 2020


Central and South America

Survey time period


Supplementary notes

Information on the methodology of the ranking can be found here and here.

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Statistics on "Advertising in Latin America"

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