Revenues of selected agency holdings in Latin America 2018-2023

In 2023, four of the five largest global advertising holdings operating in Latin America surpassed 2019 pre-pandemic results. WPP plc recorded the highest revenue in the region at over one billion U.S. dollars – almost 10 percent more than four years earlier. Meanwhile, Omnicom Group's 2023 revenue stood just below 387 million dollars, a decrease of four percent compared to the 2019 figure.

Expectations for the Latin American ad industry

It was projected that, in 2024, ad spending in Latin America will grow by eight percent and reach 25.7 billion dollars. The annual figure was predicted to continue to rise in the following years, surpassing 31 billion dollars by 2026. Argentina's ad expenditure alone was expected to increase by nearly 70 percent in 2024, albeit mostly due to inflation. Uruguay, Mexico, and Brazil were also among the forecast fastest-growing Latin American ad markets that year.

Worldwide, French ad corporations break records

Two holdings based in France and operating in Latin America reached new heights in 2023. Publicis Groupe's global net revenue reached a record-high 13 billion euros. Meanwhile, Vivendi SE's Havas Group saw its annual worldwide results amount to an unprecedented 2.87 billion euros.