In 2019, a survey revealed that the Italian user base of influencers watched stories mostly on Instagram. Data show that 37 percent of users buying products suggested by influencers watched Instagram stories exclusively, while 35 percent of them stated they used both Instagram and Facebook platforms.
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Ipsos. (June 5, 2020). Where do you watch Instagram or Facebook stories? [Graph]. In Statista. Retrieved November 02, 2024, from https://www.statista.com/statistics/1124911/instagram-and-facebook-stories-watching-italy-by-influencers-audience/
Ipsos. "Where do you watch Instagram or Facebook stories?." Chart. June 5, 2020. Statista. Accessed November 02, 2024. https://www.statista.com/statistics/1124911/instagram-and-facebook-stories-watching-italy-by-influencers-audience/
Ipsos. (2020). Where do you watch Instagram or Facebook stories?. Statista. Statista Inc.. Accessed: November 02, 2024. https://www.statista.com/statistics/1124911/instagram-and-facebook-stories-watching-italy-by-influencers-audience/
Ipsos. "Where Do You Watch Instagram or Facebook Stories?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1124911/instagram-and-facebook-stories-watching-italy-by-influencers-audience/
Ipsos, Where do you watch Instagram or Facebook stories? Statista, https://www.statista.com/statistics/1124911/instagram-and-facebook-stories-watching-italy-by-influencers-audience/ (last visited November 02, 2024)
Where do you watch Instagram or Facebook stories? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1124911/instagram-and-facebook-stories-watching-italy-by-influencers-audience/