Podcasts weekly listening during COVID-19 in the Nordics 2020

Listening to podcasts became more popular during the coronavirus (COVID-19) outbreak in the Nordic countries. The share of Norwegians listening to podcasts on a weekly basis increased from 29 percent before the COVID-19 outbreak, to 33 percent during the pandemic.

Share of individuals listening to podcasts weekly during the coronavirus outbreak in the Nordic countries in 2020

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Source

In cooperation with
AudienceProject
Release date

June 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

2019 to 2020

Number of respondents

21,000*

Special properties

respondents who listen to podcasts on a weekly basis

Supplementary notes

The source adds the following information:
"The period ‘before COVID-19’ represents the period from September 11, 2019, to March 14, 2020, while the period ‘during COVID-19’ represents the period from March 15, 2020, to May 22, 2020.
This means that changes in media consumption behaviour are not necessarily directly caused by the COVID-19 outbreak. Some changes in media consumption behaviour may be related to underlying trends, e.g. traditional TV viewing decreasing and podcast listening increasing."

* Respondents across seven countries: United States, United Kingdom, Germany, Denmark, Sweden, Norway, and Finland.

The source does not provide the original wording of the question posed during the survey.

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Statistics on "Coronavirus (COVID-19) in the Nordics "

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