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Share of young consumers who shop with friends on Pinduoduo in China 2019, by gender

In 2019, about 95.9 percent of the male social e-commerce platform Pinduoduo users who were born in the 2000s bought items their friends shared with them, while the same proportion of female users invited their friends to join the group buying for a better price. Pinduoduo is the second biggest e-commerce platform in China based on user number, next to Alibaba.

Distribution of Pinduoduo users born in 2000s who invited friends to buy items or bought items their friends shared in China in 2019, by gender

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Release date

April 2020



Survey time period


Supplementary notes

*Pinduoduo provides a discounted rate of a collective bulk purchases. In order to avail the price, you need to recruit friends and join together in the group-buy deal.

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