From a survey conducted by Ipsos in Italy in 2019, it emerged that most respondents have bought a product sponsored by an influencer at least once, with values ranging from 64 percent (North-West) to 60 percent (South and islands).
Have you ever bought an influencer/celebrity-sponsored product?
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Ipsos. (June 5, 2020). Have you ever bought an influencer/celebrity-sponsored product? [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1125138/buying-influencers-and-celebrities-sponsored-products-italy-by-macro-region/
Ipsos. "Have you ever bought an influencer/celebrity-sponsored product?." Chart. June 5, 2020. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1125138/buying-influencers-and-celebrities-sponsored-products-italy-by-macro-region/
Ipsos. (2020). Have you ever bought an influencer/celebrity-sponsored product?. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1125138/buying-influencers-and-celebrities-sponsored-products-italy-by-macro-region/
Ipsos. "Have You Ever Bought An Influencer/Celebrity-sponsored Product?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125138/buying-influencers-and-celebrities-sponsored-products-italy-by-macro-region/
Ipsos, Have you ever bought an influencer/celebrity-sponsored product? Statista, https://www.statista.com/statistics/1125138/buying-influencers-and-celebrities-sponsored-products-italy-by-macro-region/ (last visited October 15, 2024)
Have you ever bought an influencer/celebrity-sponsored product? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125138/buying-influencers-and-celebrities-sponsored-products-italy-by-macro-region/
