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Latin America: distribution of social networks' content by platform 2020

In March and April 2020, during the COVID-19 outbreak, Instagram alone concentrated approximately 59 percent of the content shared through online social networks in Argentina, Brazil, Chile, Colombia, Mexico, and Peru. Facebook's share amounted to 37 percent, leaving Twitter at four percent. Regarding social media posts specifically about COVID-19 itself in Latin America, most of these came from Brazil.

Distribution of content on social networks during the COVID-19 outbreak in Latin America in March and April 2020, by platform

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Release date

June 2020



Survey time period

March 1 to April 30, 2020

Special properties

only Facebook, Twitter, and Instagram in Argentina, Brazil, Chile, Colombia, Mexico, and Peru

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Statistics on "Social media usage in Mexico"

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