Online purchase intention before and during the COVID-19 outbreak in Chile 2020

Published by
Stephanie Chevalier,
Feb 15, 2022
Approximately 49 percent of internet users surveyed in Chile stated that they wanted to shop for food and cleaning products online during the COVID-19 outbreak, up from 44 percent before the pandemic began. On the other hand, six percent of respondents said they intended to buy technology items via internet during the pandemic, down from 23 percent before the novel coronavirus outbreak.

Online purchase intention before and during the COVID-19 outbreak in Chile in 2020, by segment

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Release date

June 2020

Region

Chile

Survey time period

March 23 to June 7, 2020

Number of respondents

1,149 respondents

Method of interview

Online survey

Supplementary notes

Chile recorded its first confirmed case of COVID-19 on March 3, 2020. Exactly 16 days later, Chilean president Sebastian Piñera declared a 90-day state of catastrophe giving the government extraordinary powers to restrict freedom of movement and try to assure food supply and basic services.

The question was posed as follows: "En estos momentos, indique cuál es su interés en adquirir alguno de estos productos/servicios, con una escala de 1 a 5, donde 1 es 'Muy bajo' y 5 es 'Muy alto'".

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