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Popular influencers' categories among followers in Italy in 2019

Among other categories, the sector of clothing and accessories might have the highest return in influencer marketing initiatives. In fact, 43 percent of purchasers of products suggested or sponsored by influencers stated they followed influencers of the mentioned category. The food category ranked second with 39 percent of preferences.

Popular influencers' categories among followers in Italy in 2019

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Source

In cooperation with
Ipsos
Release date

June 2020

Region

Italy

Survey time period

March and April 2019

Number of respondents

692 respondents

Age group

16-24 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Mi hai detto che segui celebrities e influencer. In particolare, di cosa parlano quelli che segui maggiormente?"

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Statistics on "Influencer marketing in Italy"

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