This statistic shows what kind of media Italian followers of brands and influencers consumed, while they were on social networks. TV watching was the first activity conducted simultaneously by all the categories of influencers' audience, while the interest in brands seemed to be related with the online browsing. Lastly, 25 percent of users buying products sponsored or suggested by influencers read newspapers and magazines, while being on social networks.
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Ipsos. (June 5, 2020). When you are on social networks, do you ever..? [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1125783/simultaneous-media-among-influencers-audience-italy/?__sso_cookie_checker=failed
Ipsos. "When you are on social networks, do you ever..?." Chart. June 5, 2020. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1125783/simultaneous-media-among-influencers-audience-italy/?__sso_cookie_checker=failed
Ipsos. (2020). When you are on social networks, do you ever..?. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1125783/simultaneous-media-among-influencers-audience-italy/?__sso_cookie_checker=failed
Ipsos. "When You Are on Social Networks, Do You Ever..?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125783/simultaneous-media-among-influencers-audience-italy/?__sso_cookie_checker=failed
Ipsos, When you are on social networks, do you ever..? Statista, https://www.statista.com/statistics/1125783/simultaneous-media-among-influencers-audience-italy/?__sso_cookie_checker=failed (last visited January 23, 2025)
When you are on social networks, do you ever..? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125783/simultaneous-media-among-influencers-audience-italy/?__sso_cookie_checker=failed
