China: leading reasons for using live commerce 2022

According to a survey conducted in November 2022, about 24 percent of Chinese respondents cited low prices as the main reason for buying from live shopping streams. Also, around 18 percent of respondents said they use live commerce because it offers more benefits.

Share of consumers who shopped in live stream in China as of November 2022, by reason

Characteristic	Share of respondents
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Release date

January 2023

More information

Region

China

Survey time period

November 2022

Number of respondents

2,000 respondents

Age group

18-73 years

Special properties

among residents in China's tier-1 to tier-5 cities

Method of interview

Questionnaire

Supplementary notes

Original survey question: Why would you shop at the live stream? Please select the 3 most important factors and tap them in order of first importance, second importance, and third importance.

The survey is conducted among 48 percent of female and 52 percent male respondents.

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