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Impulse purchase of products sponsored by influencers in Italy in 2019

About eight in ten Italian users willing to purchase products sponsored by an influencer preferred to wait, while Millennials appeared to be the most impulsive as only 70 percent of them did so. Among the displayed categories of user characteristics, male users were the most eager to proceed right away with the purchase (31 percent).

When have you bought products sponsored by influencers?

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In cooperation with
Release date

June 2020



Survey time period

March and April 2019

Number of respondents

430 respondents

Age group

16-54 years

Special properties

individuals who purchase products sponsored by influencers

Supplementary notes

This question was phrased by the source as follows: "E, generalmente, dopo quanto tempo hai acquistato?"

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Statistics on "Influencer marketing in Italy"

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