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Main worries when buying goods in live streaming sales in China 2020

Most concerning aspects of shopping in live streaming commerce among respondents in China as of June 2020

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Release date

June 2020



Survey time period

May 26 to June 2, 2020

Number of respondents

5,415 respondents

Method of interview


Supplementary notes

The survey was conducted among respondents:
43.51 percent female and 56.49 percent male;
1.4 percent aged below 18 years, 29.47 percent between 18 and 25 years, 42.11 percent between 26 and 35 years, 14.04 percent between 36 and 45 years, 11.93 percent between 46 and 60 years, 1.05 percent aged above 60 years;
59.8 percent office workers, 18.6 percent free lancers, 11.13 percent students, and 9.47 percent others.

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