largest ad medium in Peru, accounting for nearly 43 percent of the total ad spend.
In Peru, television (when considered both free TV and pay TV) had the highest penetration rate among all media in 2017, reaching 98 percent of the population. Out-of-home advertising ranked second, reaching 97 percent of the population. In 2019, TV was the Media reach in Peru in 2017
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El Comercio. (June 15, 2018). Media reach in Peru in 2017 [Graph]. In Statista. Retrieved March 09, 2021, from https://www.statista.com/statistics/1126167/peru-media-reach/
El Comercio. "Media reach in Peru in 2017." Chart. June 15, 2018. Statista. Accessed March 09, 2021. https://www.statista.com/statistics/1126167/peru-media-reach/
El Comercio. (2018). Media reach in Peru in 2017. Statista. Statista Inc.. Accessed: March 09, 2021. https://www.statista.com/statistics/1126167/peru-media-reach/
El Comercio. "Media Reach in Peru in 2017." Statista, Statista Inc., 15 Jun 2018, https://www.statista.com/statistics/1126167/peru-media-reach/
El Comercio, Media reach in Peru in 2017 Statista, https://www.statista.com/statistics/1126167/peru-media-reach/ (last visited March 09, 2021)