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Peru: media reach 2017

In Peru, television (when considered both free TV and pay TV) had the highest penetration rate among all media in 2017, reaching 98 percent of the population. Out-of-home advertising ranked second, reaching 97 percent of the population. In 2019, TV was the largest ad medium in Peru, accounting for nearly 43 percent of the total ad spend.

Media reach in Peru in 2017

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Sources

Release date

June 2018

Region

Peru

Survey time period

2017

Number of respondents

8,500 respondents

Age group

12-75 years

Special properties

Lima, Arequipa, Cuzco, Trujillo, Piura, Chiclayo, Huancayo

Supplementary notes

The source does not provide the exact date of survey.

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