In Peru, television (when considered both free TV and pay TV) had the second highest penetration rate among all media in 2023, reaching 91.6 percent of the population. Radio was the medium with the highest reach that year. In 2022, free TV was the largest ad medium in Peru, accounting for 38 percent of the total ad spend that year.
Weekly media reach in Peru as of April 2023, by medium
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CPI. (April 18, 2023). Weekly media reach in Peru as of April 2023, by medium [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1126167/peru-media-reach/
CPI. "Weekly media reach in Peru as of April 2023, by medium." Chart. April 18, 2023. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1126167/peru-media-reach/
CPI. (2023). Weekly media reach in Peru as of April 2023, by medium. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1126167/peru-media-reach/
CPI. "Weekly Media Reach in Peru as of April 2023, by Medium." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1126167/peru-media-reach/
CPI, Weekly media reach in Peru as of April 2023, by medium Statista, https://www.statista.com/statistics/1126167/peru-media-reach/ (last visited October 04, 2024)
Weekly media reach in Peru as of April 2023, by medium [Graph], CPI, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1126167/peru-media-reach/
