Engagement per post of leading sport and fitness influencers on Instagram 2020

As of March 2020, Giovanni Fois (@giovanni_fois) was the leading sport and fitness influencer in Italy recording the highest engagement per post on Instagram. Posts published by this Instagram influencer registered an average of 18.6 thousand likes and comments as of the survey period. Letizia Paternoster (@letiziapaternoster) followed in the list with an average of roughly 17 thousand comments and likes per post.

Engagement per post of leading sport and fitness creators on Instagram* in Italy as of March 2020

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Release date

April 2020



Survey time period

March 2020

Method of interview

CATI, online interview

Supplementary notes

*Fan base of over 100 thousand followers. The source specifies that influencers of popular sports (football, basketball, tennis) were not considered for the purpose of the ranking.

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Statistics on "Influencer marketing in Italy"

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