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Brazil: share of social media interactions 2019, by platform

Published by J. G. Navarro, Jun 18, 2020
In 2019, approximately 60 percent of social media interactions in Brazil came from Facebook, while 35 percent of them were conducted on Instagram. Between 2018 and 2019, the number of monthly active Instagram users in the South American country increased by approximately 12 million users.

Distribution of social media interactions in Brazil in 2019, by platform

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Release date

April 2020

Region

Brazil

Survey time period

January to December 2019

Supplementary notes

Percentage points exceeding 100 percent are due to rounding.

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