Philippines: consumers who would continue online shopping after COVID by age 2020

According to a survey conducted by Rakuten Insight in the Philippines, 87 percent of the respondents aged 35 to 44 stated that they would continue buying products online even when businesses are open and social distancing measures are lifted during COVID-19 pandemic as of May 2020. The Philippines' e-commerce market size is estimated to reach 12 billion U.S. dollars by 2025.

Share of consumers who would continue buying products online after businesses are open and social distancing measures are lifted during COVID-19 pandemic in the Philippines as of May 2020, by age group

Characteristic	Yes	No
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Release date

June 2020

More information

Region

Philippines

Survey time period

May 7 to 30, 2020

Number of respondents

10,753 respondents

Age group

16 years and older

Special properties

among surveyed respondents who purchased online

Method of interview

Online survey

Supplementary notes

Original survey question: do you think you would continue purchasing these items online even after businesses are open and social distancing measures are lifted?

The survey was conducted among
2,361 respondents aged 16 to 24 years old,
5,080 respondents aged 25 to 34 years old,
2,489 respondents aged 35 to 44 years old,
583 respondents aged 45 to 54 years,
240 respondents aged 55 years and above

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