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Reasons to continue purchasing online among consumers Philippines 2020 by age group

According to a survey conducted by Rakuten Insight in the Philippines, 62 percent of the respondents aged 55 and above stated that they would continue buying online because it was much more convenient than going to a physical store as of May 2020. Notably, 60 percent of respondents from the same age group would continue to buy online because they feared that they would get the COVID-19 virus.

Main reasons to continue purchasing online among consumers during COVID-19 pandemic in the Philippines as of May 2020, by age group

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents

9,110 respondents

Age group

16 years and older

Special properties

among surveyed respondents who would continue buying products online after businesses are open and social distancing measures are lifted

Method of interview

Online survey

Supplementary notes

Original survey question: why would you continue with purchasing items online/on e-commerce sites?

The survey was conducted among
1,923 respondents aged 16 to 24 years old,
4,338 respondents aged 25 to 34 years old,
2,177 respondents aged 35 to 44 years old,
492 respondents aged 45 to 54 years,
180 respondents aged 55 years and above

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