Providing a personal and interactive experience was the most commonly employed strategy of businesses in Hong Kong to target generation Z customers. 29 percent of businesses answered that they prioritized convenience and 25 percent optimized the mobile experience. 23 percent of business had no strategy targeted at generation Z.
Leading business strategies targeted at generation Z in Hong Kong in 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
KPMG. (October 24, 2019). Leading business strategies targeted at generation Z in Hong Kong in 2019 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1126851/hong-kong-leading-business-strategies-for-generation-z/
KPMG. "Leading business strategies targeted at generation Z in Hong Kong in 2019." Chart. October 24, 2019. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1126851/hong-kong-leading-business-strategies-for-generation-z/
KPMG. (2019). Leading business strategies targeted at generation Z in Hong Kong in 2019. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1126851/hong-kong-leading-business-strategies-for-generation-z/
KPMG. "Leading Business Strategies Targeted at Generation Z in Hong Kong in 2019." Statista, Statista Inc., 24 Oct 2019, https://www.statista.com/statistics/1126851/hong-kong-leading-business-strategies-for-generation-z/
KPMG, Leading business strategies targeted at generation Z in Hong Kong in 2019 Statista, https://www.statista.com/statistics/1126851/hong-kong-leading-business-strategies-for-generation-z/ (last visited October 06, 2024)
Leading business strategies targeted at generation Z in Hong Kong in 2019 [Graph], KPMG, October 24, 2019. [Online]. Available: https://www.statista.com/statistics/1126851/hong-kong-leading-business-strategies-for-generation-z/