Brazil: reasons for non-consumption of organic products 2023

Published by
T. Ozbun,
Sep 18, 2023
According to a 2023 survey, almost half of Brazilian consumers interviewed (44 percent) that had not purchased organic products recently mentioned price among the reasons, making it the most chosen answer. Lack of knowledge or habit also influenced consumer choice. That year, more than a third of people surveyed had recently purchased organic products.

Reasons for not consuming organic products in Brazil in 2023

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Release date

June 2023

Region

Brazil

Survey time period

April 19 to May 10, 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Considers exclusively respondents that did not buy organic products in the 30 days prior to the survey and who were in charge of grocery shopping in the household

Method of interview

Face-to-face interview

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