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Popular food products on e-commerce sites during coronavirus pandemic in China 2020

Online purchases surged during the coronavirus (COVID-19) pandemic in China. According to a survey on Chinese online shopping behavior conducted by Rakuten Insight in May 2020, dry food items were purchased most frequently online among the respondents who had purchased food products more frequently online. Apart from food and groceries, the online demand for personal hygiene products such as toilet paper and masks also increased.

Types of food products purchased most frequently online during the coronavirus (COVID-19) pandemic in China as of May 30, 2020

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In cooperation with
Rakuten Insight
Release date

June 2020



Survey time period

May 7 to 30, 2020

Number of respondents

972 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Which food items did you purchase most frequently online or on e-commerce sites during the COVID-19 pandemic? (more than one answer is allowed)

The question was asked among 454 female and 518 male online shoppers who had purchased food items more frequently during the pandemic.

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