China: coronavirus impact on future online purchase habits 2020

Online purchases surged during the coronavirus (COVID-19) pandemic and would likely to remain as a new norm later in China. According to a survey on Chinese online shopping behavior conducted by Rakuten Insight in May 2020, 93 percent of the respondents who had purchased online more frequently during the pandemic said they would continue to do so after businesses are open and social distancing measures are lifted.

Share of consumers who intended to continue shopping online after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020

Characteristic	Share of respondents
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Release date

June 2020

More information

Region

China

Survey time period

May 7 to 30, 2020

Number of respondents

1,491 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Do you think you would continue purchasing the items that you bought more frequently during the pandemic online even after businesses are open and social distancing measures are lifted?

The question was asked among 695 female and 796 male online shoppers.

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