China: reasons for online purchases after coronavirus pandemic 2020

The coronavirus (COVID-19) pandemic has sped up a shift to online shopping in China. According to a survey on Chinese online shopping behavior conducted by Rakuten Insight in May 2020, 38 percent of the respondents who would continue purchasing online after lockdown measures are lifted said they would do so because of the convenience.

Leading reasons for online purchases after coronavirus (COVID-19) social distancing measures are lifted in China as of May 30, 2020

Characteristic	Share of respondents
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Release date

June 2020

More information

Region

China

Survey time period

May 7 to 30, 2020

Number of respondents

1,387 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Why would you continue with purchasing items online/on e-commerce sites? (multiple answers are allowed)

The question was asked among 647 female and 740 male online shoppers who would continue online shopping even after businesses are open and social distancing measures are lifted.

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