Customer opinion loyalty programs in Russia in 2020

Published by A. Melkadze, Jun 22, 2020
Most of the Russian customers had a positive attitude towards loyalty programs, given the survey results from March 2020. One third of respondents revealed that a loyalty program was the main decisive factor when choosing for brand or store.

Customer sentiments regarding loyalty programs in Russia in 2020

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Source

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Release date

March 2020

Region

Russia

Survey time period

March 2020

Number of respondents

1,035 respondents

Supplementary notes

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