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Factors driving consumers to shop online in coronavirus pandemic in Hong Kong 2020

Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020

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Source

In cooperation with
Rakuten Insight
Release date

June 2020

Region

Hong Kong

Survey time period

May 7 to 30, 2020

Number of respondents

2,089 respondents

Age group

16 years and older

Special properties

among respondents who purchased more online due to the pandemic

Method of interview

Online survey

Supplementary notes

Original survey question:
Why did you increase your e-commerce activity or made more online purchases during the COVID-19 pandemic? (up to three answers are allowed)

Figures may not add up to 100 percent due to rounding up.

The question was asked among 1,456 female and 633 male respondents.

The survey was conducted among
281 respondents aged 16 to 24 years,
840 respondents aged 25 to 34 years,
575 respondents aged 35 to 44 years,
261 respondents aged 45 to 54 years and
132 respondents aged 55 years and older.

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