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Share of U.S. e-commerce merchants offering guest checkout 2020

According to a study conducted during the first quarter of 2020, 59.4 percent of online retail merchants in the United States permitted customers to create a site profile but also to purchase via buy button. A total of 15.2 percent of merchants provided buy button options but still required shoppers to create a profile before accessing them. Almost 13 percent of e-retailers made user profiles mandatory before ordering and almost the same share of retailers did not offer any site profies whatsoever.

Share e-commerce platforms in the United States providing guest checkout experiences as of 1st quarter 2020

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Release date

February 2020


United States

Survey time period

Q1 2020

Number of respondents

1,052 respondents

Special properties

leading e-commerce sites

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Statistics on "Online marketplaces"

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